SEO

Search-engine optimisation, technical SEO, on-page strategy, and rankings.

9 articles

SEO1 min read

Google Images sends more traffic than most people realise. Optimising images for it is 20 minutes of work per post.

23 Jul 2026

SEO1 min read

Buying backlinks in 2026 is a great way to get penalised. Earning them isn't as hard as gurus pretend. A grounded guide.

22 Jul 2026

SEO3 min read

Ranking for 'best CRM' is a fantasy. Ranking for 'best CRM for solo lawyers in London' is a plan. How to find keywords you can actually win.

21 Jul 2026

SEO1 min read

Nobody is going to build backlinks to your best page. You have to link to it yourself — smartly. A real internal linking playbook.

20 Jul 2026

SEO1 min read

You don't need to rank #1 globally. You need to own three kilometres. A local SEO playbook for real businesses.

13 Jul 2026

SEO3 min read

On-page SEO is 60% of ranking. A page-by-page playbook — no fluff, no keyword-stuffing, no 2015 tactics.

9 Jul 2026

SEO3 min read

Forty specific technical fixes, in the order Google actually cares about. Print it, work through it, watch rankings unstick.

7 Jul 2026

SEO4 min read

Google doesn't rank sites with a spreadsheet of 200 factors. It runs a stack of ML systems on your page. Here's how they actually work.

6 Jul 2026

SEO4 min read

SEO isn't magic. If you can write clearly and structure a page, you can rank. A calm, jargon-free beginner's guide.

5 Jul 2026